DJI RS 3 Mini
Move Light
Project Overview
We teamed up with DJI to create a brand video campaign for the RS 3 Mini in Hong Kong. Before it was officially released, DJI lent us the gimbal and gave us exclusive hands-on access—plus the freedom to take it out, test it, and see what we could create.
In a fast-moving digital landscape, the brand approached us with a clear mission — to reimagine their gimbal across both web and mobile platforms in way that not only captured their identity but also supported future scalability. They trusted our vision, and that gave us the chance to explore the product in our own way and make a campaign that felt true to how we operate.
Creative Direction
The campaign will capture the energy and contrasts of Hong Kong—from busy streets and public transport to waterfronts, markets, and quieter neighbourhoods. Photo and video content will focus on movement, perspective, and the experience of filming with a compact gimbal while exploring the city.
The campaign will capture the energy and contrasts of Hong Kong—from busy streets and public transport to waterfronts, markets, and quieter neighbourhoods. Photo and video content will focus on movement, perspective, and the experience of filming with a compact gimbal while exploring the city.
Still Imagery
Brand Video Campaign
Social assets
